TikTok is introducing a updated setting that permits them to lessen the amount of artificial intelligence-produced videos appearing in their feeds. This step comes as the company announced that it currently hosts over 1 thousand million content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a widespread rollout. This development comes amid a surge in AI-generated material, driven by new AI video creators.
AI Content on Other Platforms
It has been noted that almost 10% of the most rapidly expanding content creators on a popular video site primarily display clips produced artificially. A significant portion of this output is deemed low-quality AI content, a label for poor-quality, mass-produced content that is often nonsensical or dreamlike.
Our research shows that numerous viewers appreciate content produced via AI tools, including AI artwork to informative clips, and we aim to offer the community the ability to adjust the amount of that, based on their own choices,” said a spokesperson.
Scale of AI Content
TikTok disclosed that there are now 1.3bn videos on its network tagged as made with AI. In total, over 100 m pieces of content are submitted to the service daily, making clips made by AI a relatively small portion of its total content library.
Customizing Your Feed
Viewers will be capable of reduce or increase the amount of AI-generated videos they view by accessing the topic control setting in the app and selecting the AI content topic. Additional categories that are already be controlled under the filter encompass current affairs, fashion, cosmetics, and dance.
Content Labeling and Policies
TikTok’s policies mandate content makers to tag convincing AI-generated content, and it prohibits harmful AI impersonations of celebrities or critical incidents. Any believable AI-generated clip that is not labeled can be removed under its community policies.
Furthermore, the app will now add an artificially created tag to content made using its proprietary AI systems, or identified by an collaborative effort for recognizing artificial media. This action is intended to deter users from trying to evade the disclosure requirement.
Educational Initiatives
The company is additionally launching a two million dollar educational fund for experts and groups to create learning resources about responsible artificial intelligence. This initiative will support educational bodies focused on teaching computer science.
Platform Protection
TikTok has supported its safety measures, following debate over intentions to cut jobs for hundreds of safety staff in the UK. TikTok is expected to reduce hundreds of positions in its user protection division in its British office, with worker representatives and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A company official explained that people-led review would continue to be important, but AI can safeguard staff by filtering out the most harmful content before it is viewed by staff. The company announced a 76% decrease in shocking and graphic content reviewed by safety staff over the past year due to reliance on its machine learning processes.
“We think that it’s essential to integrate staff and AI to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to minimize viewing of unsafe media as quickly as possible, which is why a lot of the machine support is making a difference work at speed.”
